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AMANDA NOA
Brand Director
βI spent my career inside brand environments where every visual decision had to drive perception and trust. I help smaller brands apply those same principles.β
Let's Talk! π
Title: Sr Art Director & Designer
IBM’s “Let’s Create” wasn’t just a global campaign — it was a bold creative movement.
Shaping the look and feel across digital and social, with a wide reach of 250 million people, sparking 100 million video views, and driving serious business impact along the way. The conversation around IBM had changed completely. As a result of these activations, they have since lead the charge in AI.
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Role: Sr Digital Designer
Led art direction and design for Victoria’s Secret PINK, the brand’s youth-focused, body-inclusive, and empowering line. This campaign wasn’t about trend-chasing. It was about building trust.
By leading creative that centered real bodies, diverse talent, and unapologetic expression.
PINK started a new chapter with the next generation.
Shaped the visual style for visual design, email marketing campaigns celebrating diverse representation by creating playful animations for body care, beauty and fragrance products.
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Role: Art Director & Lead UI
Spearheaded the unique brand voice for Blackstone Private Wealth and Blackstone University a masterclass tailored for professional Financial Advisors. Designed fireside chat backgrounds and global event assets.
Shaped the visual style for selected imagery, icon design and other templated design systems that shape the overall digital brand redesign. The goal was to modernize the platform, streamline navigation, and elevate the brand’s digital presence while improving accessibility across devices.
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