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AMANDA NOA
Design
Led art direction and design for multiple IBM case studies, including high-profile collaborations with Puma, Prometeo, Verizon Wireless, and other data-intensive enterprises.
IBM’s “Let’s Create” wasn’t just a global campaign — it was a bold creative movement. I helped shape the look and feel across digital and social, reaching over 250 million people, sparking 100 million video views, and driving serious business impact along the way.
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Role: Sr Digital Designer
Led art direction and design for Victoria’s Secret PINK, the brand’s youth-focused, body-inclusive, and empowering line. This campaign wasn’t about trend-chasing — it was about building trust. By leading creative that centered real bodies, diverse talent, and unapologetic expression. by helping PINK start a new chapter with its most important audience: the next generation.
Shaped the visual style for photoshoots celebrating diverse representation and created playful animations for body care, beauty and fragrance products.
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Role: Lead Production
Led art direction and design for Blackstone's Private Wealth Solutions branch. Spearheaded the unique brand voice for Blackstone University (BXU) a masterclass tailored for professional Financial Advisors. Designed fireside chat backgrounds.
Shaped the visual style for selected imagery, icon design and other templated design systems that shape the overall digital brand redesign. The goal was to modernize the platform, streamline navigation, and elevate the brand’s digital presence while improving accessibility across devices.
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